I apologize to the congregation of my long absence. Thrill the World has finally come to a close, officially, although I have to lead another mini team of zombies to dance at Halloween on Pine once more before we can call the whole thing quit.
The big team, over 100 zombies, are going to perform at the Clippers half-time show on the same night. I'm sticking with my hometown(ish) because I'm cool like that. Besides, I just made some money for Inner-City Arts for not being up at Staples Center. So yey, me.
Anyway. I have wanted to blog about F&E new moves since that visit to the Holy Land.
Things were taken off the shelves to be replaced with something else to see how they would go, Simon had said. Some of us hardcore fans are looking around the store, hoping that some day our favorite stuff would return to the shelves.
For me, I miss the Belgian Chocolate Mousse like it's nobody's business. Sure, it'll take me 2 days to finish just that little cup of heaven--so rich!--but I do love my mousse. From that same dessert case, I also miss the F&E brand cupcakes. I'm not fond of this new bakery they're getting their stuff from. So much frosting!
I also miss getting the whole chicken, but I also understand why that went off the shelf.
Now, let me open the floor to you guys. What are you missing at your F&E since store reorganization?
Monday, October 26, 2009
Wednesday, October 7, 2009
Dark Chocolate Heaven
I've been craving chocolate and Fresh and Easy's Dark Chocolate pudding hits the spot. It's thick, creamy, smooth, and most importantly, very chocolaty. The secret? Real ingredients. Milk, chocolate, vanilla, etc.
I sighed in perfect contentment as the smooth chocolate pudding hit my expectant taste buds. It was the perfect ending to a stressful night. It's also the perfect size for dessert or a mid-afternoon snack. Bonus, it's all-natural and gluten free. And in my case tonight, guilt-free too.
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Thursday, October 1, 2009
Most Expensive Cobb Salad
Last week, I craved a Cobb salad. I already had bacon and eggs at home and a leftover roasted chicken that needed to be dealt with. So I thought I'd run into F&E to get a bag of salad and a hunk of blue cheese and head on home.
I ended up with...
Yep. The most expensive Cobb salad ever.
I ended up with...
- A bag of salad
- A block of blue cheese...although took me a while to pick between regular blue and gorgonzola...
- F&E string cheese
- Peaches...that were on sale
- Bananas from the hammock (snort...giggle...yeah, I'm a 13 year old boy inside)
- A 6-pack of national brand yogurt, betraying my usual Greek variety because Brandon likes peach yogurt.
- Milk
- A small bottle of Moroccan Mint tea
- A box of Yogi Tea
- F&E Baby Breathe Easy bubble bath...which was 1 cent per oz. cheaper than national brand.
- A bottle of F&E lemon dish soap...which by the way, oddly enough, has a gingery end to the smell. Oh, and once again, similar to the old orange juice bottle, the plastic here is a little soft. I simply grab the bottle and out squirt the soap for the first several uses. Product design folks, please take note. Thank you.
- And something else I don't recall now.
Yep. The most expensive Cobb salad ever.
Thursday, September 17, 2009
Bargains found at my Fresh&Easy
Tonight I picked up a small Tri Tip roast at my local Fresh&Easy. It was on crazy sale and cost $4.00! I'm planning to season it with garlic and black pepper and rosemary and serve it with roasted red potatoes. The leftover tri tip can be sandwiches and salads for the next few days.
Another great and delicious bargain is the $3.99 The Harbor Pinot Grigio. It is crisp and slightly fruity and very very delicious!
Dinner Possible: Beef Sliders
Oh Denizens of the Temple of Fresh&Easy have I ever got a delicious snack/dinner/diet friendly dinner for you!
Tonight I stopped in at my local Fresh&Easy and found a new product on the shelf: Beef Sliders. Even better, they were marked down for clearance. For $.75 I got 6 sliders. Easy peasy, I thought, I'll give these a try!
I pan fried the sliders for 7 minutes. While they were cooking I took two slices of Fresh&Easy brand sliced sourdough bread and put Fresh&Easy brand feta on 1/2 the slice. I added some fresh minced garlic, put the slider on top of the feta/garlic and folded the bread over.
All I can say is OMFG so crazy delicious that if I wasn't on a diet, I'd cook the other four sliders up and eat them RIGHT NOW.
Verdict: Fresh&Easy Beef Sliders: Nirvana
Tonight I stopped in at my local Fresh&Easy and found a new product on the shelf: Beef Sliders. Even better, they were marked down for clearance. For $.75 I got 6 sliders. Easy peasy, I thought, I'll give these a try!
I pan fried the sliders for 7 minutes. While they were cooking I took two slices of Fresh&Easy brand sliced sourdough bread and put Fresh&Easy brand feta on 1/2 the slice. I added some fresh minced garlic, put the slider on top of the feta/garlic and folded the bread over.
All I can say is OMFG so crazy delicious that if I wasn't on a diet, I'd cook the other four sliders up and eat them RIGHT NOW.
Verdict: Fresh&Easy Beef Sliders: Nirvana
Saturday, September 12, 2009
Visit to the Holy Land: F&E Headquarters
The pilgrimage is now completed. I have been given a tour of Fresh & Easy headquarters by Simon Uwins and his team, Roberto and Stephanie. Elizabeth of LAMomBlog and TradedmyBMWfoaMinivan and Lindsay of LAist were also there.
- Photo courtesy of Fresh & Easy
We visited the wine tasting room. (But no wine for us...dang...) We poked our heads into their test kitchens. We got to see the staff "lunch room" which was more like a small cafeteria where they would hold a monthly video conference update between the HQ and the Riverside distribution center.
Naturally, we dined on F&E grubs in Simon's office and talked about all sorts of things before we head over to the El Segundo store for a tour of things to come and all the new products. And for me to revisit my swan dive moment... /shudder.
Anyways. Why were we there at F&E HQ?
A LOT of changes are coming your way, Believers. And it looks to be a good thing.
Simon started to mention it here on the F&E blog about how some things have disappeared to be replaced by other things, adjusting to what the customers are saying.
Yeah, how DARE you take away my Belgian Chocolate Mousse...but then again, you did give me the Banana Cream Pie... Sorry. Digression.
And there are more changes to come. For example, in a couple of weeks, F&E is going to launch their ad campaign. You'll see some bus shelter signs and billboards and signage in the store. You will also hear customer's testimony on the radio along with the specials. The campaign will focus on how F&E is saving money in the stores and therefore is able to pass along the awesome price to the customers without sacrificing the quality. [ETA: Simon just blogged about it.] Like these guys here:
- Both photos courtesy of Fresh & Easy
The radio spot actually got me and Lindsay giggling. After a customer testimonial, the announcer came on to say something like, "And thank YOU, Mike, for saving us some money [by not hiring an actor to do the ad]."
For example, how F&E stores are being energy efficient is not only good for the environment, but it's good for the bottom line. Energy savers like their LED-lit refrigerators and super energy efficient new slide-door freezers are saving on their electricity bills and therefore less cost to tag onto the F&E products.
Better care of the produce also plays in this. Simon pointed out the new banana display. So far we have to dive for the bananas from boxes on the shelves at F&E. And those suckers get bruised so easily and a lot went to waste. Not with the new soft display.
Simon said, "It cradles the fruits, reducing the bruising. You know, like a hammock."
Of course, I blurted out, "So it's a banana hammock..."
After he's done laughing, Roberto promised to send me a better picture of the "banana hammock" since the shelves were empty by the time we were at the store. Here it is.
- Photo courtesy of Fresh & Easy
See? A multi-layer hammock...for the bananas... Alright. I'll stop.
Some of the products and shelves are being moved around and more signage is being put in in each aisle for easy navigation. Ice freezer is being moved to the front so you can finally run in, get some ice, and out you go before the thing melts.
To my dismay, I still find the magazine racks up a the register at the Manhattan Beach store. Then again, that store has more room than others to play with those things. So, I'll let that one go. For now.
Next, you may have noticed, started with the intro of Mother's Joy, that F&E is now carrying more products than just the F&E brand. It came down to what customers want, Simon told us.
So we have the good ol' reliable F&E brand stuff. Then the national brand. And the newly added, non F&E brand but F&E approved "generic" brand for those who want to stretch the budget a little bit further. If Mother's Joy cereals are any indication, F&E approved generics are pretty good.
Finally, all the new products in the store. Like the variety of rice, gluten-free pasta (my celiac suffering friend thanks you), and marinades.
Simon pointed out the F&E line of baby products which include baby wipes, shampoos, and bubble baths. Didn't know they had that line, did you? Neither did we.
What got us girls excited was the new line of F&E beauty products called Retreat. I smelled just about everything on the shelf and decided that I would not be able to use the Mulberry hand cream because I would probably try to eat my hands in my sleep. It smells so darn tasty! I guess if the body scrub was a sugar scrub instead of salt, I might try to eat that too.
We also asked some of the questions we're sure some of you might have.
For example, the new line of organic preserves that are coming out said on the label, made "California strawberries". However, when you looked at the back it says, "Product of Canada".
It goes back to finding the vendor who would do it at the right quality, Simon said. For the all-natural, no preservative preserves they want, it could only be done in Canada. So, yes, strawberries are CA grown but they are shipped north to get processed and get shipped back down.
That brought up the questions of where the produce came from. Whatever is in season locally is stocked in the store, Simon said. Of course, for examples, if the apples go out of season, being a grocery store, you can't just go without them and therefore they will have to be imported from elsewhere.
These methods don't sit right with some of you, I'm sure. What bothers me more is that, like the case of the preserves, there is no facility in California, let alone the USA, that could produce what F&E wanted for that price. And we wonder why all the jobs are going overseas. But that's a major digression to a completely different place so, I'll shut up now.
A lot of information being passed back and forth between us bloggers and Simon and his team. All in all, it was a very interesting and informative evening, full of discoveries and exciting things to come!
- Photo courtesy of Fresh & Easy
We visited the wine tasting room. (But no wine for us...dang...) We poked our heads into their test kitchens. We got to see the staff "lunch room" which was more like a small cafeteria where they would hold a monthly video conference update between the HQ and the Riverside distribution center.
Naturally, we dined on F&E grubs in Simon's office and talked about all sorts of things before we head over to the El Segundo store for a tour of things to come and all the new products. And for me to revisit my swan dive moment... /shudder.
Anyways. Why were we there at F&E HQ?
A LOT of changes are coming your way, Believers. And it looks to be a good thing.
Simon started to mention it here on the F&E blog about how some things have disappeared to be replaced by other things, adjusting to what the customers are saying.
Yeah, how DARE you take away my Belgian Chocolate Mousse...but then again, you did give me the Banana Cream Pie... Sorry. Digression.
And there are more changes to come. For example, in a couple of weeks, F&E is going to launch their ad campaign. You'll see some bus shelter signs and billboards and signage in the store. You will also hear customer's testimony on the radio along with the specials. The campaign will focus on how F&E is saving money in the stores and therefore is able to pass along the awesome price to the customers without sacrificing the quality. [ETA: Simon just blogged about it.] Like these guys here:
- Both photos courtesy of Fresh & Easy
The radio spot actually got me and Lindsay giggling. After a customer testimonial, the announcer came on to say something like, "And thank YOU, Mike, for saving us some money [by not hiring an actor to do the ad]."
For example, how F&E stores are being energy efficient is not only good for the environment, but it's good for the bottom line. Energy savers like their LED-lit refrigerators and super energy efficient new slide-door freezers are saving on their electricity bills and therefore less cost to tag onto the F&E products.
Better care of the produce also plays in this. Simon pointed out the new banana display. So far we have to dive for the bananas from boxes on the shelves at F&E. And those suckers get bruised so easily and a lot went to waste. Not with the new soft display.
Simon said, "It cradles the fruits, reducing the bruising. You know, like a hammock."
Of course, I blurted out, "So it's a banana hammock..."
After he's done laughing, Roberto promised to send me a better picture of the "banana hammock" since the shelves were empty by the time we were at the store. Here it is.
- Photo courtesy of Fresh & Easy
See? A multi-layer hammock...for the bananas... Alright. I'll stop.
Some of the products and shelves are being moved around and more signage is being put in in each aisle for easy navigation. Ice freezer is being moved to the front so you can finally run in, get some ice, and out you go before the thing melts.
To my dismay, I still find the magazine racks up a the register at the Manhattan Beach store. Then again, that store has more room than others to play with those things. So, I'll let that one go. For now.
Next, you may have noticed, started with the intro of Mother's Joy, that F&E is now carrying more products than just the F&E brand. It came down to what customers want, Simon told us.
So we have the good ol' reliable F&E brand stuff. Then the national brand. And the newly added, non F&E brand but F&E approved "generic" brand for those who want to stretch the budget a little bit further. If Mother's Joy cereals are any indication, F&E approved generics are pretty good.
Finally, all the new products in the store. Like the variety of rice, gluten-free pasta (my celiac suffering friend thanks you), and marinades.
Simon pointed out the F&E line of baby products which include baby wipes, shampoos, and bubble baths. Didn't know they had that line, did you? Neither did we.
What got us girls excited was the new line of F&E beauty products called Retreat. I smelled just about everything on the shelf and decided that I would not be able to use the Mulberry hand cream because I would probably try to eat my hands in my sleep. It smells so darn tasty! I guess if the body scrub was a sugar scrub instead of salt, I might try to eat that too.
We also asked some of the questions we're sure some of you might have.
For example, the new line of organic preserves that are coming out said on the label, made "California strawberries". However, when you looked at the back it says, "Product of Canada".
It goes back to finding the vendor who would do it at the right quality, Simon said. For the all-natural, no preservative preserves they want, it could only be done in Canada. So, yes, strawberries are CA grown but they are shipped north to get processed and get shipped back down.
That brought up the questions of where the produce came from. Whatever is in season locally is stocked in the store, Simon said. Of course, for examples, if the apples go out of season, being a grocery store, you can't just go without them and therefore they will have to be imported from elsewhere.
These methods don't sit right with some of you, I'm sure. What bothers me more is that, like the case of the preserves, there is no facility in California, let alone the USA, that could produce what F&E wanted for that price. And we wonder why all the jobs are going overseas. But that's a major digression to a completely different place so, I'll shut up now.
A lot of information being passed back and forth between us bloggers and Simon and his team. All in all, it was a very interesting and informative evening, full of discoveries and exciting things to come!
Sunday, August 16, 2009
Dinner Possible: Spaghetti alla Carbonara
One of the new F&E product I absolutely adore is the 5-oz. diced pancetta. These pouches are measured out to perfect portion to start your spaghetti sauce, scramble with your eggs, or make pasta carbonara for two. (By the way, you'll find the pancetta in the deli section.)
I usually buy many packs and threw them in the freezer so I always have pancetta on hand. It only took minutes to thaw in the microwave or just leave it out on the counter for a bit.
Tonight, the pancetta came out for the carbonara I watched Chef Anne Burrell made on Food Network. Here's my adaptation to serve 2 with what I have on hand. The method is exactly the same.
Salt
1 tablespoons olive oil
1 pack of F&E cubed pancetta
1/2 package of F&E whole wheat spaghetti
4 eggs
1/2 cup F&E shredded parmesan
Freshly ground black pepper
Flat leaf parsley
For dessert? F&E Lemon Sorbet, splashed with Limoncello, will freshen you right up after a big bowl of creamy pasta.
I usually buy many packs and threw them in the freezer so I always have pancetta on hand. It only took minutes to thaw in the microwave or just leave it out on the counter for a bit.
Tonight, the pancetta came out for the carbonara I watched Chef Anne Burrell made on Food Network. Here's my adaptation to serve 2 with what I have on hand. The method is exactly the same.
Salt
1 tablespoons olive oil
1 pack of F&E cubed pancetta
1/2 package of F&E whole wheat spaghetti
4 eggs
1/2 cup F&E shredded parmesan
Freshly ground black pepper
Flat leaf parsley
For dessert? F&E Lemon Sorbet, splashed with Limoncello, will freshen you right up after a big bowl of creamy pasta.
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